
Editor’s Picks: Canadian Beauty, Curated by the Experts
When it comes to beauty recommendations that truly deliver, few opinions matter more than those of the editors who live, test, and write beauty for a living. For this gift guide, we tapped some of Canada’s most trusted beauty voices, journalists, editors, and tastemakers to share the products they genuinely love and return to again and again.
From luxurious bath rituals to hardworking skincare staples, these are the Canadian-made beauty picks earning a permanent spot on their shelves (and making exceptional gifts).
Melissa Fejtek’s Picks
Digital Content Manager at ELLE Canada, writer covering beauty and fashion
Emily MacCulloch’s Picks
Co-founder of The T-Zone Beauty and contributing beauty editor and writer for Fashion Magazine, The Kit, The Globe and Mail, and more
Ingrie Williams’ Picks
Co-founder of The T-Zone Beauty and freelance beauty, wellness, and lifestyle journalist published in ELLE Canada, The Globe and Mail, The Kit, and Chatelaine
Victoria Kuglin’s Picks
Writer for BuzzFeed Canada, blogTO, Daily Hive, and author of the Substack SHOPEAU
Whether you’re shopping for a beauty lover, a self-care enthusiast, or simply looking to discover your next must-have, these editor-approved picks celebrate the best of Canadian beauty — thoughtfully made, expertly tested, and genuinely loved. From small-batch formulas to sustainable innovations, each product reflects the creativity and quality coming out of Canada’s indie beauty scene.
Explore the Directory at shopcanadianbeauty.ca/directory